Position: Director of Digital Marketing
Location: Irving, TX
Reporting to: VP of Marketing
We are seeking a smart, energetic & multi-tasking Director of Digital Marketing to manage multiple platforms and channels to take the company to the next level by utilizing digital mechanisms. The Director of Digital Marketing works collaboratively with the Marketing team to plan and deliver a robust digital ecosystem. Develop the digital marketing function to create sustainable, profitable incremental sales lead growth across the website and other digital channels. Support the development of a holistic digital strategy, while ensuring seamless implementation across the full spectrum of touch points. The Director of Digital Marketing will execute an online marketing plan (paid & organic) while increasing web visibility and traffic by leveraging best practices in PPC, SEO, email campaigns, and social media experience to generate and convert sales leads. Success in this role is centered on direct collaboration with the marketing team, business, and technology teams visioning and creating successful outcomes for all digital channels.
Duties & Responsibilities:
Use strong analytical skills to identify key data points and drive business decisions that help grow leads at the target cost while improving targeting, refining attribution models, and performing relentless optimization at a granular level.
Identify and execute against a best-practices optimization strategy across all marketing channels and collaborate with the marketing team to implement.
Analyze and report on campaign performance, including delivering presentations to senior management and streamlining reporting to all stakeholders.
Design and perform usability and a/b tests to increase online lead capture, profit, new customer acquisition, cross-brand utilization, and other Key Performance Indicators.
Develop forecasts/projections on a quarterly and annual basis and meet or exceed goals.
Troubleshoot changes in performance and react to emerging trends.
Explore emerging digital marketing technologies to drive acquisition, retention, and engagement to drive a continuous cycle of innovation.
Perform other projects and duties as assigned.
Qualifications:
Track record of high achievement in digital marketing management using analytical, critical thinking skills, and creativity.
Deep expertise in managing all core functions in digital marketing: SEO, SEM, affiliates, social, display, and email.
Use strong analytical skills to identify key data points and drive business decisions that help grow leads at the target cost while improving targeting, refining attribution models, and performing relentless optimization at a granular level.
Identify and execute against a best-practices optimization strategy across all marketing channels and collaborate with the marketing team to implement.
Analyze and report on campaign performance, including delivering presentations to senior management and streamlining reporting to all stakeholders.
Design and perform usability and a/b tests to increase online lead capture, profit, new customer acquisition, cross-brand utilization, and other Key Performance Indicators.
Develop forecasts/projections on a quarterly and annual basis and meet or exceed goals.
Troubleshoot changes in performance and react to emerging trends.
Explore emerging digital marketing technologies to drive acquisition, retention, and engagement to drive a continuous cycle of innovation.
Perform other projects and duties as assigned.